Castelli Jersey Reveal

Collaborative Campaign Success with Castelli

In a collaborative effort with Castelli, I facilitated a strategic approach to showcase their apparel, leveraging authentic content creation and influencer marketing to target the right social media audience with their products.

Influencer Collaboration and Product Showcase

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• Worked closely with Castelli to identify apparel for promotion and authentic content creation.
• Orchestrated an influencer campaign targeting the right social media audience.
• Leveraged a successful campaign previously executed for the FM team, amplifying brand visibility.
• Castelli provided custom tri-suits to the FM team, aligning with their branding and enhancing team identity.
• Produced a compelling social media ad showcasing Castelli's tri-suits during a mini-triathlon in Antwerp's training facility.

The resulting video garnered positive engagement, meeting Castelli's expectations for collaboration success. Both Castelli and the FM team expressed satisfaction with the campaign's outcomes, highlighting its alignment with the team's image and objectives. Also the team got a lot of new leads through the video which is always nice.

The collaboration with Castelli was a testament to the power of authentic content and strategic influencer marketing. It's rewarding to see how well-received the campaign was by our partners. - Zaman

Mutual Satisfaction and Brand Alignment

The successful partnership with Castelli not only showcased their products effectively but also reinforced the FM team's identity, aligning with their goals of promoting excellence and professionalism in the triathlon community.